Why do they bother?

Contradicting two thousand years of scholarship, a Swedish pastor has decided that Jehovah's Witnesses are right about Jesus not having died on a cross.

He disputes the consensus of historians that crucifixion was a common form of punishment in the Roman Empire, and suggests on the basis of a second account of what was described by a Roman writer as a crucifixion which sounds more like an impalement that historians and theologians have been wrong about the way Jesus and many Christian martyrs were put to death.

I know that sometimes there are slow news days. But I never cease to be amazed at how easy it is for any eccentric with a pet theory throwing doubt on some aspect of the Christian Faith to get all the publicity he wants. There's nothing new about this theory, which most experts reject.